Due to the free nature of these technical events, similar websites often have a very basic, very clinical look to them, but they wanted their site to be different… They wanted some Pizazz.. some Zing… a site that shows that their site has a focus on the look and feel, setting an example for other IT Professionals. We started with a picture of Costa Rica, a clean, beautiful view that depicts the “feel” of the area, yet has a professional look that captures people’s attention.
